Solve Real Problems
Learn how to shift your focus from pitching features to solving real customer challenges. This course will teach you to position yourself as a problem-solver and trusted advisor.
Unlock Sales
Discover why understanding customer pain points is the key to closing deals. Develop the skills to identify, analyse, and address challenges with precision
Transform Your Approach
Explore the journey from uncovering customer issues to delivering impactful solutions. Build a problem-centric mindset that turns obstacles into opportunities for success.
Welcome to a New Era of Sales
Say goodbye to outdated sales techniques and hello to a fresh, problem-centric approach. Our course will equip you with the skills and knowledge to excel in today's competitive market.
Meet Your Sales Expert
I'm Matt, and I've spent 20 years in B2B sales, using many different sales methodologies and approaches. I've found that focusing on the real problems that your buyer needs to solve puts the customer and their outcomes at the heart of everything you do. Let me guide you through this transformative journey and help you unleash your full sales potential.
Course Curriculum
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1
Introduction to Problem-Centric Sales
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(Included in full purchase)
Welcome and Course Overview
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(Included in full purchase)
What is Problem-Centric Selling?
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(Included in full purchase)
Reflect and Define Your Sales Approach
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(Included in full purchase)
Reflecting on Your Sales Approach
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(Included in full purchase)
The Principles of Problem-Centric Selling
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(Included in full purchase)
Reflect on the Principles of Problem Centric Selling
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(Included in full purchase)
Reflecting on Problem Centric Selling
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(Included in full purchase)
Setting the Foundation: Objectives, Structure, and Next Steps
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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2
Meet Your Buyer
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(Included in full purchase)
Step into Your Buyers World
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(Included in full purchase)
Step Into Your Buyer’s Shoes
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(Included in full purchase)
Step Into Your Buyer's Shoes - Reflection
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(Included in full purchase)
Who Your Buyer Is and What Drives Them
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(Included in full purchase)
Matching Buyer Personas to Motivations
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(Included in full purchase)
How Buyers Decide and Why Trust Matters
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(Included in full purchase)
How Buyers Decide and How You Build Trust Quiz
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(Included in full purchase)
How Buyers Decide and How You Build Trust Reflection
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(Included in full purchase)
Tools, Tips, and the Next Steps for Meeting Your Buyer
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(Included in full purchase)
Applying the Tools for Buyer Success Reflection
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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3
No Problem, No Sale
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(Included in full purchase)
No Problem, No Sale: Why Problems Drive Sales Success
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(Included in full purchase)
The Problem-Solution Connection
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(Included in full purchase)
The Problem-Solution Connection - Reflection
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(Included in full purchase)
Types of Customer Problems and Their Costs
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(Included in full purchase)
Connecting Problems to Consequences
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(Included in full purchase)
Connecting Problems to Consequences - Reflection
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(Included in full purchase)
Tools, Tips, and Next Steps: Solving the Right Problems
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(Included in full purchase)
Practical Problem-Solving in Action - Reflection
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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4
Qualification
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(Included in full purchase)
Qualification Done Right
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(Included in full purchase)
Test Your Understanding of Qualification
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(Included in full purchase)
Focus Your Efforts Where They Matter Most
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(Included in full purchase)
Reflect and Apply: Maximising Qualification Efforts
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(Included in full purchase)
PROBLEM: Your Qualification Framework
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(Included in full purchase)
Applying the PROBLEM Framework in Real Scenarios
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(Included in full purchase)
Tools & Tips for Success - Qualification
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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5
Sustaining Success
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(Included in full purchase)
Sustaining Success
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(Included in full purchase)
Sustaining Success Quiz
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(Included in full purchase)
Common Barriers and Burnout in Sustaining Success
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(Included in full purchase)
Common Barriers and Burnout in Sustaining Success Quiz
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(Included in full purchase)
The Role of Rest and Recovery
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(Included in full purchase)
The Role of Rest and Recovery Quiz
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(Included in full purchase)
Sustaining Success: Tools and Techniques for Long-Term Resilience
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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6
Engage, Influence, Sell
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(Included in full purchase)
Engage, Influence, Sell: Transforming Social Connections into Sales Success
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(Included in full purchase)
Building Your Online Presence
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(Included in full purchase)
Building Your Online Presence Quiz
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(Included in full purchase)
Creating and Sharing Valuable Content: Stand Out by Adding Real Value
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(Included in full purchase)
Engaging in Social Conversations
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(Included in full purchase)
Engaging in Social Conversations Quiz
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(Included in full purchase)
Explore the Full Curriculum
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
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7
Leading for Sales Success
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(Included in full purchase)
Leading for Sales Success
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(Included in full purchase)
The Power of Problem-Centric Leadership and Sales Culture
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(Included in full purchase)
The Power of Problem-Centric Leadership and Sales Culture Quiz
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(Included in full purchase)
Empowering Leadership for Sales Success
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(Included in full purchase)
Empowering Leadership for Sustained Sales Success
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(Included in full purchase)
Test Your Understanding
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(Included in full purchase)
Pause & Reflect
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(Included in full purchase)
Ready to Transform Your Sales Strategy?
Join our course today and embark on a journey towards sales success. Learn the secrets of problem-centric selling and watch your sales soar!